BT Digital Planning Manager in London, United Kingdom
Digital Planning Manager
Why this role matters
This is an exciting to join BT as a Digital Planning Manager. You will report into the Senior Digital Planning Manager, the purpose of this role is to manage the digital roadmap for the Digital Existing Customer team.
What you’ll be doing
Your duties will be wide ranging but ultimately you’ll be responsible for:
•Owning the front door into the Digital Existing Customer team so new requirements from across the business are understood and refined
•Influencing and driving a digital first agenda with BT Consumer’s Commercial leads including our product and proposition teams.
•Working collaboratively with BT’s trading teams to understand today’s challenges and find solutions to deliver change through Agile and waterfall development cycles.
•Creating compelling business cases that accurately forecast benefits including reductions to PTC (Propensity to Contact), channel share growth and improvements to NPS (Net Promoter Score).
We’ll also need to see these on your CV:
•You’ll have a good handle on digital best practice
•Experienced at creating compelling business cases, you won’t be a mathematician but you’ll love numbers and analysing data trends
•Can craft easy to understand requirements that capture your vision entirely
•Ability to create experiences that drive channel share and NPS
•Energetic and passionate with attention to detail to deliver quality every time
•Confident user of Excel and PowerPoint
•Understanding of web analytics packages including Adobe Analytics, Adobe Target, Google Analytics, SessionCam, OpinionLab as well as Adobe Campaign Manager is a bonus
Why choose us?
BT is a digital-first business so we’re investing even more to grow the digital team. We’re looking for someone to join us who really understands customers and has the drive & passion to transform our site and make it the no.1 destination for every aspect of customer life, whether that’s buying, upgrading, servicing or support.
Job: Online Marketing
Title: Digital Planning Manager
Location: GBR %26 Ireland-GBR-London-London
Requisition ID: 73963