BT Ecommerce Manager - TV Retention in London, United Kingdom

Ecommerce Manager - TV Retention

BT Consumer Digital, London

Why this role matters

BT TV is a rapidly growing area within BT, with an exciting roadmap in place for the future to make it bigger and better. You will be focussing on selling TV to existing customers online and also through our set top box. Retention is a big focus for us and it's important that we can keep the customers we already have as well as acquiring new ones, and you will be responsible for that on the TV side of things.

What you’ll be doing

  • Owning digital TV retention sales and conversion through the website and set top box, leading on trading and optimisation

  • Prepare weekly TV trading performance reviews explaining current and upcoming performance

  • Work closely with Marketing and Commercial teams to manage and implement a promotions calendar based on business opportunities and financial objectives

  • Work closely with the TV Product & Development teams as well as the Digital Experience teams identifying opportunities to improve customer experience, order journeys and enhance capability

  • Merchandising products in order to maximise sales and cross-sell/up-sell through strong navigation and UX knowledge

  • Understand and utilise insights from web analytics to maximise sales and revenue

  • Create quarterly trading plans and in quarter trading recovery plans

  • Regular site audits (online and set top box), ensuring all information and pricing is displayed correctly

  • Create sales landing pages working with Development and Test teams to ensure successful deployment

  • Understand and contribute to the Commercial and Marketing TV strategies

  • Regular competitor review and idea gathering

We’ll also need to see these on your CV:

  • Ecommerce trading and planning experience

  • Improving navigation and UX to drive conversion

  • Adobe Analytics and Target

  • Brilliant stakeholder management

  • Exceptional planning and prioritisation skills

  • Ability to manage change and ambiguity

Job: Online Marketing

Title: Ecommerce Manager - TV Retention

Location: GBR %26 Ireland-GBR-London-London

Requisition ID: 74622