BT Marketing Manager - Acquisition in London, United Kingdom

Marketing Manager - Acquisition

BT Consumer

Why this role matters

Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

We bring superfast broadband to more UK households than anyone else. While our markets, our products and our aspirations have changed in the past few years, one thing remains the same: broadband is at the heart of everything we offer our customers. That’s why we’re leading the way when it comes to superfast fibre broadband. Communication, entertainment, business, healthcare ­– all industries depend on fast, reliable, always-on fibre. As part of our Broadband team, you’ll make sure we’re giving customers a better experience, whatever their needs and help BT stand out in a fiercely competitive market that’s evolving every day.

What you’ll be doing

You’ll be part of the wider Broadband, TV, & Sport marketing team, leading on delivering and optimising specific BTL marketing programmes in broadband. You’ll collaborate closely with others to define, develop and implement specific marketing programmes and propositions to drive revenue and business growth.

This team is focused on making sure the decisions they make are based on commercial and customer insights, through listening to the marketplace, and observing consumer behaviour. This opportunity will involve management of marketing campaigns or communications activity through development to launch, delivery and evaluation to meet challenging acquisition targets, with a focus on continually optimising campaigns.

  • You’ll work closely with our internal and external stakeholders to negotiate and agree key milestones, specific programmes and campaign KPI’s. You’ll be able to communicate detail of campaigns/projects and translate plans/projects into detailed objectives, bring the business along on the marketing journey with you!

  • You will have had experience delivering large scale consumer acquisition campaigns, with a preferred specialism in BTL, working with agencies, data teams, sales service and .com teams to deliver acquisition comms strategy

  • You will have strong data management skills and commercial acumen, able to use insights to drive your marketing campaign decision making.

  • You’ll have experience in managing effective expenditure of marketing budgets and ownership of related targets, involving the presentation of business cases’, marketing plans, evaluation reports with recommendations for improvement to marketing leadership team

  • You’ll have brilliant relationship skills to work effective with product line, sales channels and external suppliers and partners.

  • This is an exciting environment. You’ll have high levels of energy and enthusiasm to deal with campaigns, and will be able to work with deadlines under pressure.

We’ll also need to see these on your CV:

  • Classic marketing training/foundations, client or agency, and best practices on BTL you can bring to the table regardless of what industry.

  • Evidence of managing large scale campaigns TTL, with specific BTL experience and expertise.

  • Commercial/data-driven/analytical thinking.

  • Ability to adapt to BT culture/fast paced environment.

  • Passionate about marketing/brand building/comms.

Why choose us?

We’re proud to be the world’s oldest communications company but we’re coming at new markets like mobile, TV and sport with the disruptive attitude of a start-up. Doing that takes creativity, energy, curiosity, drive, initiative and ideas. It takes people who make things happen and don’t settle for second-best. Does that sound like you? If the answer’s yes, come and help us revolutionise things for our customers.

We value different perspectives, skills and experiences. Diversity makes sense for us, our customers and our ambitions. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.


Job: Marketing

Title: Marketing Manager - Acquisition

Location: GBR %26 Ireland-GBR-London-London

Requisition ID: 71611