BT Marketing Coordinator in Montreal, Canada
Purpose Of Role :
Our purpose is to use the power of communication to make a better world. For each other, for our customers, for society and our communities.
The Marketing Executive will be responsible successful execution of marketing plans, campaigns, events and projects to achieve key business goals, on time and on budget under the direction of the Head of Marketing.
The role will focus specifically on key marketing activity for Tikit’s Large Law market segment and the North American jurisdiction. Tikit’s North American operation is run out of Montreal, the ideal candidate, therefore, will be based in Montreal and will work from the Tikit Montreal office.
The Marketing Executive will work closely with all other teams at Tikit and a number of key partners to ensure that the company’s marketing activity is well co-ordinated and meets corporate marketing objectives. The Marketing Executive, as part of the marketing team, will ensure consistent and timely activities are carried out to support all groups across Tikit.
Key Responsibilities :
Take the Large Law North America marketing plan and deliver it through communications activity, including media, communication & creative development, and messaging measurement
Understand the assigned market segment, the nuances of the local market and how Tikit products and services apply to both
Assist with the development of marketing messages in line with overall Tikit strategy and demands of the segment by providing communication inputs
Develop, or assist with the development, of content and assets related to the messages in the segment
In conjunction with Events Executive, plan and execute segment focussed events
Assist with the maintenance and development of the Tikit website and the monitoring of KPIs
Use HTML expertise to build and distribute e-marketing communications such as event invitations, surveys, sales campaigns and newsletters through the Tikit eMarketing Suite and against agreed timescales
Design professional e-marketing templates that reflect Tikit’s branding
Prepare campaign reports to analyse campaign ROI, and constantly improve marketing activity
Ensure all digital marketing campaigns and online activity remains within the agreed campaign budget
Manage and develop Tikit seminars and events including identifying target lists, sending initial email invites, tracking responses and sending confirmation emails
Build our social media presence and visibility to support planned marketing activity and to facilitate engagement with our audiences on an on-going basis
Develop and execute social media campaigns that enhance engagement and sharing for our key products & solutions
Ensure constant stream of updates to social media in line with overall segment marketing messages and build relationships with that audience
Conduct scheduled data analysis in the CRM, ensuring target markets have relevant and cleaned contacts and information
Pull marketing lists through the CRM and helps with cleaning data as required
Write / facilitate and distribute press announcements and articles. Building relationships with key press contacts so as to extend reach of announcements and to garner ‘placed’ interview opportunities in NA media.
Take on additional projects as requested by Head of Marketing
Business Impact :
Identifies key issues and patterns from partial/conflicting data, taking a broad perspective to problems and spotting new less obvious solutions.
Contribute to pan-Business units marketing projects / programmes.
A key activity will be the management of projects within the marketing unit in support of the business strategy; this includes making recommendations where appropriate.
Contribute to a proportion of the Business Units marketing scorecard.
Activities and deliverables will have significant business benefits, but will not necessarily directly impacting BT's brand or strategic direction.
Deliver sales, service transactions or revenues from online with support from other online marketing functions
Drive adoption of online channels over other more expensive traditional sales and service channels
Ensure online elements of a campaign or product launch are delivered in a quality way and on time
Should have some recognised accountability and visibility with Business unit leadership team, Marketing leadership team and own unit.
Authority/Decision Making :
Likely to be responsible for the effective expenditure of marketing budgets (recognising the delegated authority levels/process)
Marketing strategy and business objectives typically guide this role, although there may be involvement in the formulation and development of marketing communications.
For online marketing, the role holder may be involved in technology developments, managing projects or business cases in the order of 50k to 100k (subject to local business unit governance and sign off processes)
Typically will not line manage individuals
Works independently or with minimal supervision/guidance.
- Typically be working towards a recognised marketing or online marketing qualification, or will have experience in the marketing/digital marketing field.
The role requires an experienced marketing professional who has experience of managing a significant proportion of the marketing activity within an organisation. Ideally the individual will have an understanding of the legal sector and IT within it. The successful applicant will have to develop an understanding of Tikit’s own products, its partner products and the strengths and weaknesses of these against the competition.
Other requirements are:
Degree educated / CMA qualified
Proven marketing executive with a track record of delivering high quality B2B marketing communication and collateral
Ability to write in a clear and precise way to communicate the agreed marketing messages to the Tikit audience
High energy, bright, proactive, enthusiastic team player able to play significant role in moving the business forward
Comfortable with presenting marketing plans and activities to internal teams with a view to gaining buy in
Experience of building strong relationships internally with the sales and product functions, and externally with clients, publishers, media agencies, and partners
A team player and always willing to help another team member to succeed
Experience with tools used by Tikit such as Adobe suite (InDesign, Illustrator, Photoshop), Wordpress, Microsoft Office ( Word, Excel, Powerpoint)
Up-to-date knowledge of the latest PPC, SEO, Social Media and retargeting best practices, tactics, strategies and tools
Strong B2B social media experience focused on LinkedIn and Twitter
Ability to work independently
Self-directing, results orientated, positive, determined and inclusive
BT is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
BT is an employee-oriented company that offers a collaborative environment. Above & beyond your base salary are the following: comprehensive healthcare including medical, dental and vision coverage; 401K match; flex spending accounts; short/long term disability & life insurance; vacation time off; etc.
Existing authorization to work in the United States is required.
Relocation support for this position is not currently available.
Title: Marketing Coordinator
Requisition ID: 70310