BT Logic & Decision Rule Writer in Hatfield, United Kingdom

Logic & Decision Rule Writer

BT Consumer - Hatfield/London

Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

Why this role matters

Would you like to have the opportunity to work at an exciting point in Consumer’s decisioning capability? We are about to embark on a multi million pound investment of a world leading tool and you could help shape the implementation and exploitation.

The aim of the team and your role is to lead and evangelise optimal use of modeling insights, analysis,rules, machine learning, simulation, measurement and reporting to maximise effectiveness of strategies, return on investment and next best action, which have an indirect impact on BT Consumer’s financial performance and the customer experience.

What you'll be doing

  • Communicating and managing the business impact & enable the measurement of benefits achieved by the solution

  • Translating business requirements into decisioning/strategies and data specifications

  • Implementing content and personalisation rules into Marketing, Sales and Service strategies

  • Performing logic testing, quality assurance and business simulation

  • Supporting reporting, monitoring and control of the solution

We'll also need to see these on your CV

  • Experience of using decisioning tools such as Oracle, Pegasystems, Salesforce

  • Hands-on experience in marketing, campaign management or decisioning

  • Change management experience with ability to convince, negotiate, overcome resistance and build consensus & enthusiasm

  • Experience of either commercially driven or operational driven departments with sensitivity to competing objectives

  • Familiarity with supporting tools and environments such as databases, SQL and microsoft office

  • Proven track record of innovative work with a broad range of technologies across the CRM and decisioning spaces

  • Strong analytical skills, logical thinking, attention to detail

Why choose us?

Join a dynamic and forward-thinking team with great opportunities to progress your career, learn new skills and build upon those you already have. You will be using the best tools available across a wide range of platforms to influence business decisions.

We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.


Job: Marketing

Title: Logic & Decision Rule Writer

Location: GBR %26 Ireland-GBR-Hertfordshire-Hatfield

Requisition ID: 95094