BT Online Campaign Manager - DMP in Hatfield, United Kingdom

Online Campaign Manager - DMP


Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

Why this role matters

We are looking for an individual to drive innovations in audience management and targeting (Adobe Audience Manager is the DMP of choice) for our marketing focused teams. Working with a team of campaign managers across multiple channels, the role will use data to drive marketing and digital advertising vision and innovation. You'll be working with digital media, business capability teams and consultancies to drive the strategy to promote the BT Brand.

What you'll be doing

  • Use data (traits) to build segments using offline and online sources to meet key business goals

  • Create actionable use cases and solution recommendations that enable business outcomes

  • Evaluate, build destinations and implement new marketing and media focused technology solutions

  • Drive a compelling audience management point of view enabling clients to understand how the use of audience management systems can improve business outcomes

  • Use their expertise to correctly implement audience management systems ensuring that these systems match-up to client business goals and use cases

  • Work with marketing/Ad Sales teams to improve or enhance existing audience management systems driving increased business value and a return on investment

  • Create and articulate thought leadership on audience management and digital marketing trends and best practices

  • Develop successful client relationships through accurate and on-time project delivery

We'll also need to see these on your CV

  • Audience management with DMP (Preferably Adobe Audience Manager)

  • Excellent communication skills

  • Managing and analysing online data (Preferably with Adobe Analytics)

  • Experience deploying site and media tags/pixels both within and outside of tag management systems

  • Ability to translate commercial requirements to data requirements

Why choose us?

BT has one of the biggest marketing spends in the UK. Our teams cover the whole span of marketing, from sifting research for insights into what customers want and studying what the competition are up to, to refining messages and measuring the success of what we do.

You'll join the team at the beginning of a new capability coming into the BT Consumer marketing team, and you'll have the opportunity to own and shape how we use this.

You’ll also get a competitive basic, 10% on target bonus, 25 days holiday, season ticket loan, and fantastic discounts on BT products and services (broadband, BT TV, BT Sport, BT Mobile).

We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.


Job: IT, Systems and Security

Title: Online Campaign Manager - DMP

Location: GBR %26 Ireland-GBR-Hertfordshire-Hatfield

Requisition ID: 83934