BT Head of Marketing Strategy in London, United Kingdom
Head of Marketing Strategy
Consumer (BT, EE, PlusNet) Strategy Team, St Paul's, London
Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.
Why this role matters
Our purpose is to use the power of communication to make a better world. For each other, for our customers, for society and our communities
This is a key leadership role within the Consumer organisation, helping to shape the future direction of the Consumer business by supporting and driving decision making on topics of key strategic importance across the three Consumer brands (BT, EE and Plusnet)
The Head of Strategy needs to:
Challenge the status quo, acting as a ‘constructive challenger’ on key strategic and investment choices to ensure decisions are aligned to long-term strategy and business imperatives
Underpin growth of the consumer business by identifying transformational opportunities in the 2-5 year horizon
Articulate a clear strategic narrative for the consumer business and engage with the broader strategy community across BT plc to ensure alignment on key challenges and opportunities
What you'll be doing
You will be responsible for the development, articulation and communication of a coherent and practical Consumer strategy that addresses the challenges and opportunities within the UK market
Manage the process to set the medium term strategy and goals for the commercial and marketing teams, driving alignment to the overall consumer strategy to deliver above inflation revenue and profit growth over 2-5 year time frame
Work with Group-wide regulatory and legal teams to identify potential opportunities and threats to the consumer business
Advise and challenge the consumer Mobile and Home commercial and technical teams
Develop a prioritised roadmap for Mobile and Home (2- 5 years), ensuring interlock with other consumer functions (notably Commercial, Technology and Marketing teams across Mobile and Home for converged propositions) and other key stakeholders
Lead or support the development of our long-term Mobile and Home strategy including the assessment of options, rationale and business cases for key investments to drive differentiation and above inflation growth Thought Leadership
Generate and evaluate new opportunities
Define and embed a compelling vision for the Mobile and Home business
Monitor market trends and actively seek out external benchmarks and examples to help challenge and illuminate potential opportunities within the Mobile and Home value chain Planning & Execution
Lead and/or advise on major ‘transformational’ initiatives and business cases including preparation of materials to secure buy-in across all the key stakeholders up to the BT plc Board
Help drive improved understanding of the Consumer strategy across Consumer, BT Group and externally
We'll also need to see these on your CV
First rate understanding of business strategy development, P&L drivers and strategic challenges facing Consumer
Confidence and experience in handling conceptual problems which may often be poorly-defined due to their strategic nature
A sound understanding of the consumer/digital/entertainment services market or at least the ability to demonstrate relevant transferable knowledge and capacity to learn fundamentals rapidly
Excellent, proven, analytical skills both quantitative (strong Excel/financial modelling) and qualitative
Excellent written and oral communication skills. Excellent PowerPoint skills are essential
Capability to cut through organisational complexities and ambiguities to deliver results
Ability and experience required to operate at a senior level and “roll-up sleeves” to lead multi-functional teams at any level when necessary
Passion, ambition and eagerness to challenge the status quo with a results-based focus to drive change in the organisation
Creative capability to find innovative solutions to complex and diverse problems
Why choose us?
BT also has great progression and development opportunities. We like to promote from within where we can and internal moves to other parts of the business and even EE are common. You can have a diverse, mixed career all within one company!
We also have industry leading benefits, including 15% on target bonus, 25 days holiday, car allowance, healthcare, season ticket loan, cycle to work scheme, discounted share scheme, BT Employee Broadband, TV and Sport package, a strong pension scheme and a range of flexible benefits you can pick and choose.
Want to shape the strategy for BT, EE and PlusNet? Apply today to be considered! *LI-JW
We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.
Title: Head of Marketing Strategy
Location: GBR %26 Ireland-GBR-London-London
Requisition ID: 91331