BT Senior Media Manager in London, United Kingdom
Senior Media Manager
Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.
Why this role matters
Do you want to work for the UK’s 3rd most valuable brand? Are you passionate about building brands and delivering media activity that drives long term profitable growth? We’re looking for an inspiring, confident Senior Media Manager to help manage our media planning and buying for BT Consumer.
The Senior Media Manager role is within the BT Group Media team who have responsibility for media planning and buying activity across BT consumer, Business and Public Sector, EE and Plusnet. It is a newly formed team bringing together people with media experience from the different parts of the BT Group to create a Media Centre of Excellence. BT Group is the 3rd biggest advertiser in the UK spending approx. £175m per year.
What you'll be doing
There are two main parts of this role:
You’ll be providing support to the Head of Media, to create and manage media strategy for BT Consumer, with an annual media spend c.£80m
The key focal points are: BT Mobile DR Media strategy, and BT Connection consideration (mobile & broadband). Across both areas you would be responsible for approx. £30m.
It is a fast pace in an environment with plenty of supportive challenge. We are always testing and learning on each product and constantly adapting what we do as a result to improve short term and long-term media efficiency and effectiveness.
We'll also need to see these on your CV
Solid marketing experience in a consumer or business marketing role or media agency
Evidence of media budget accountability in excess of £20m per annum and driving large scale, multi-channel through the line marketing campaigns in a major consumer facing plc business.
In-depth knowledge of TV, Digital, Press, Posters and Radio advertising market and ideally specific knowledge and experience of DMP operations.
Experience in developing and delivering media strategy and tactically delivering trading volumes in a fast-paced retail environment.
Commercial acumen: experience of media agency financials and combining financial and analytical skills with creative thinking.
Demonstrable results: can ensure strategy has direct line of sight from insight to delivery of results and success metrics – ‘lives volumes’ on a daily basis and proactively seeks improvement opportunities
Stakeholder management: demonstrable experience of managing and influencing stakeholders at a senior level within and outside the company (to Director level)
Highly numerate and analytical: top quality analytical and numerical skills and capable of making deductions and hypotheses from data sets.
Able use Econometrics and other advance statistical techniques to scope, design and interpret media performance data to improve business results.
Why choose us?
On top of your basic salary, we'll give you a 10% bonus, £4,800 car allowance (can be taken as cash), fantastic pension scheme, heavily discounted BT Broadband, BT Sport and BT Mobile, half price cinema tickets and many more!
We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.
Title: Senior Media Manager
Location: GBR %26 Ireland-GBR-London-London
Requisition ID: 95446