BT Social and Video Production Lead in London, United Kingdom
Social and Video Production Lead
Consumer Digital, St Paul's, London
Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.
Why this role matters
Your job is to create and deliver a compelling social media strategy across BT UK’s primary consumer accounts on Facebook, Twitter, Instagram and YouTube, as well as manage a new in-house video production department for BT’s digital team. You will lead a team in delivering fantastic social and video experiences for customers, and influence budget owners and service teams to ensure social is at the heart of BT’s digital journey.
What you'll be doing
Delivering a compelling social media content strategy. You’ll work with a number of internal and agency stakeholders to create, co-ordinate and deliver a coherent social media strategy across Facebook (facebook.com/BTUK), Twitter (twitter.com/btuk), Instagram (instagram.com/btuk) and YouTube (youtube.com/bt)
Influencing marketing plans and media spend. You’ll be the go-to social expert for marketing teams who are planning social content campaigns (both paid and organic), consulting with them on the most effective channels and methods of achieving their objectives
Overseeing all organic and paid social output. You’ll live and breathe the pan-BT content ‘playbook’, ensuring everything that goes out on our consumer social accounts is on-brand, consistent and customer-centric
Building a new in-house video capability. You’ll directly manage a digital video producer, whose job it is to create business-aligned videos for BT.com and our social channels
Creating a high-performing team. You’ll have three direct reports – two social media community managers and the digital video producer – who you will coach for success and help develop their careers
Building strong relationships. You’ll develop excellent relationships up to MD level in order to educate and influence stakeholders on the value of social and video content. This includes customer service teams, the BT.com editorial team, the BT Brand and Marketing teams, and external agencies
Demonstrating your team’s success. You’ll deliver the necessary reporting and analysis that demonstrates how your strategy is driving positive business results
We'll also need to see these on your CV
You’ll be a social media expert, having managed high-profile consumer-facing account(s) for at least one major brand or publisher
You’ll have significant experience using social data and analysis to improve content output and results
You’ll have a good understanding of digital video best practice, particularly on social media (inc. YouTube)
You’ll have the outgoing personality and proactivity to build positive working relationships, able to educate and influence stakeholders on the benefits of social content and influence budget owners to invest in paid social campaigns
You’ll have excellent customer-centric editorial skills, lots of creative ideas and be passionate about creating brilliant content for a major British brand
You’ll be a confident and positive people manager, coaching and leading your team to fulfil its potential
In the first 12 months you'll:
Create and deliver a compelling social strategy across BT UK’s Facebook, Twitter, Instagram and YouTube accounts
Working with other teams in BT, develop a series of organic and paid content campaigns that engage customers and deliver against KPIs
Build key relationships with, and influence internal stakeholders to bring positive change to BT’s digital output (e.g. access to marketing assets and budgets, making a case to bring agency video production in-house)
Help create a new briefing process for digital video production, ensuring your video producer is able to prioritise his time effectively
Bring new insight and industry knowledge to BT, identifying any new social and video opportunities that we should be capitalising on
Why choose us?
BT also has great progression and development opportunities. We like to promote from within where we can and internal moves to other parts of the business and even EE are common. You can have a diverse, mixed career all within one company!
We also have industry leading benefits, including 10% on target bonus, 25 days holiday, season ticket loan, cycle to work scheme, discounted share scheme, BT Employee Broadband, TV and Sport package, a strong pension scheme and a range of flexible benefits you can pick and choose.
Apply today to be considered! *LI-JW
We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.
Job: Online Marketing
Title: Social and Video Production Lead
Location: GBR %26 Ireland-GBR-London-London
Requisition ID: 93544